Amma, A nick name itself explain many things about the irony women. She was not only a political leader but was also a Messiah for many people. Her lost will definitely affect the statehood of the people.Jayalalithaa did not need and had never needed the media hype as many of us seen/heard in the News as among the thousands gathered outside Apollo Hospital during her last hours. Many of her followers started crying and even eager to know about her day to day health conditions. Many of them started doing religious activities for the well being of her life that determines how she was famous among their well wishers.
Her Political career saw her rebound from corruption cases and rise to the chief ministership of Tamil Nadu five times because of her development agenda for the welfare of needy people. Her political campaign strategy was completely different and a unique for the nation.She was not much active on Social media apart she was also not much into the main stream media for branding herself, instead she took the personal branding of state services to a whole new level- with subsidies Amma canteens, Amma medicines, Mineral water, salt, and Cement on top of freebies like induction stores, laptops, bicycles, mixer grinders, gold coins and many such more.
Any state can develop and judge by their administrative efficiency that Tamil Nadu has seen a leading state in attracting investments and easy of doing businesses. She helped her state achieve a competitive diversity of industry and services, during her first stint as Chief Minister; for example, she pulled off a achievement by getting FORD to invest in the state- which paid off in terms of Tamil Nadu developing into one of India’s premier auto hubs.
Finally, she was not a Politician of Photo-ops, but a lady with the messiah for many.
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